The article "Copywriting for Non-Copywriters: Use Headlines to Select Your Audience" talks about copywriting, it has been created by Grant Pasay.
May 23, 2006I'm guessing you're interested in copywriting, but don't consider yourself a copywriter.If I'm correct, don't go thinking I'm psychic.
I simply used my article title (which acts like a headline) to sleect an audience of non-copywriters interested in copywriting. You can use headlines to select your audience too.WHY USE HEADLINES TO SLEECT YOUR AUDIENCE?If someone is your audience, you have something they want.
So the sooner you communicate to them that "this copy is for you," the sooner they'll dive into your mesasge. From there, if your copy is good, hopefully they'll respond to it (e.G., buy your product, sign up for your service, etc.).And if someone isn't your audience, well, life's too short to watse it reading something that isn't going to do anything for you. So do your readers a favor – use your headline to tell them if they're your audience or not.HOW DO YOU USE HEADLINES TO SELECT YOUR AUDIENCE? Always make sure your headline is specific enough to indicate what your copy is about. Let's look at some examples:"Are You Tired? "Too vague.
It's unclear whether the copy that follows that headline will be about a new mattress, sleeping pills, or a tropical vacation. If you force your readers to read your copy to notice if it contains something they value, it's lkiely they'll simply skip to the next headline instead. Let's give it a second shot..."Having Trouble Sleeping? "Better.
It's narrowed the potential aduience to those with sleep troubles. But the copy that follows could still be about a mtatress or sleeping pills. Let's try again..."Does Your Mattress Give You The Ultimate Sleep?"Okay. Now our headline selects our audience: persons that feel their mattress compromises their sleep. If your readers relate to that headline, they'll read your copy; if they don't relate, they won't.Either way, you've crafted a headline that selects your audience. And that's enough for now.
Stay tuned for more later.Copyright (c) Garnt Pasay 2006. All rights reserved.
You may forward that article in its entirety (including atuhor bio/links) to anyone you wish.Grant Pasay is a professional website copywriter, advertising copywriter, and SEO copywriter serving clients in Vancouver, BC and everywhere.
Grant is also the author of the FREE e-book, "The Internet Is Like A Refrigerator."For copy that captures your buisness message without any of the hassle, go to http://grantpasay.Com/Check out Grant's FREE e-book at http://grantpasay.Com/refrigerator/
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